Our Approach

Helping You Drive Your Revenue Performance

Practical and tailored for your unique environment, co-created and focused on the ‘Vital Few’ priorities needed to lift performance.

The 'Vital Few'

Greater revenue performance does not come from doing more. It comes from focusing on the targeted actions that genuinely improve conversion, deal quality and predictability.

Most teams spread themselves thin.

The best Leader's strip things back, commit to the ‘Vital Few’ and execute them with clarity and discipline.

This is what we do – help you identify and execute on the ‘Vital Few’ to deliver your Revenue Performance.

The Forty-20-40 Principle

Driving Revenue Performance

The Forty-20-40 principle is a proven driver of sales and revenue growth. It is a systematic approach for building the conditions, methods, and disciplines that ensure any revenue change programme delivers commercial results. It aligns leadership focus, deliberate interventions, and sustained execution so that optimised approaches and new behaviours have impact and are embedded long after the initial activation.

Forty

Performance Enablers

Build the conditions for growth. This means leadership alignment, clear growth objectives, strategic focus, and the right systems, methodologies, and tools in place. It creates the performance environment where change can take root and scale.

Targeted Intervention

Deliver targeted engagements that shift how people think and act. Equip teams with the mindsets, skills, and approaches to execute, while applying them immediately to live opportunities. This ensures impact is visible and measurable from day one.

Disciplined Execution

Sustain and scale through structured management cadence, consistent, disciplined reinforcement and measurement. This ensures new behaviours and ways of working are embedded into business rhythm, turning intent into predictable revenue performance.

Core Principles

Vital Few

Your teams are already busy, they don’t need ‘more’ thrown at them. We work with you to focus on and target the small number of actions that create the biggest commercial return.

Pragmatic, Practical and Fun

No heavy frameworks. No unnecessary complexity. Just simple, proven ways of working, and positive, uplifting interactions.

Co-creation

We build solutions with you, not for you. This increases ownership, belief and adoption.

Holistic

We look across process, capability, leadership and rhythm to ensure improvements last.

If you want to explore other areas that may be of interest visit Your Priorities.

Partnering With You

1. Diagnose what matters

We identify (often through a workshop) the few commercial levers that will have the biggest impact on revenue performance.

2. Co-create a clear plan

Together we shape a practical and achievable change and improvement plan. Considering timelines, lead and lag measures of success, and critically the wider enablers and blockers that needed to be addressed to achieve your desired outcomes.

3. Build approach, capability and embed behaviours

Introduce new Ways of Working, capability workshops, coaching and leadership support that strengthens how teams sell and lead.

4. Support delivery and execution

Hands-on help to embed rhythm, accountability and commercial clarity across the organisation.

5. Measure and assess

Partner with you to measure improvements, course correct as needed and maintain focus on the key objectives and measures of success.

You can see the specific programmes and support that bring this to life on Our Services page.