
Tekweni is a London-based B2B sales consultancy founded in 2021. Drawn from more than twenty years inside sales organisations. Shaped around the situation in front of us.
Drawn from more than twenty years inside B2B sales organisations across SaaS, technology, professional services, and financial services. Based in London. Shaped around the situation in front of us.
Founder & Principal Consultant
Jonathan Bouchier
Jonathan Bouchier founded Tekweni in 2021, after more than twenty years in sales, sales leadership, and commercial consulting. He has carried a quota. Run teams. Led revenue functions across a variety of business models and industries.
As a B2B sales consultant, he has worked with scale-ups building their first structured sales team and with enterprise divisions rebuilding performance after significant change. Clients have ranged from global enterprises to growth-focused mid-market businesses. Tekweni's sales performance methodology is grounded in that range. Jonathan and Tekweni work from London with clients across the UK, EMEA, and beyond.

The work he does inside Tekweni engagements draws on what actually happens inside sales organisations, the kind of detail no methodology textbook captures. He takes on engagements where he believes Tekweni can make a real difference, and turns down work that isn't a fit. Read about the three engagement modes to see what that work looks like.
What this means in practice: Tekweni engagements are led personally by Jonathan, not handed off to junior consultants. Every diagnosis, every playbook, every coaching session is delivered by the person who carried a quota and ran the teams. That's the difference between a B2B sales consultancy and a consultancy with a sales practice.
What twenty years has taught him.
Three lessons stand out.
Lesson 01
The teams that improve are rarely the ones doing the most. The leaders who hit their numbers consistently aren't the ones with the most sophisticated methodology. They're the ones who got clear on the few things that actually mattered, and then refused to be distracted from them.
Lesson 02
Most sales problems aren't sales problems. A missed forecast or a stuck deal is usually a symptom of something else: misalignment between sales and the business, an unclear ICP, a manager who can't coach. Treating the symptom rarely fixes the disease.
Lesson 03
And the work that lasts is the work the team can run without you in the room. Anything that depends on the consultant being there isn't change. It's a costly habit. That's the built-to-exit principle that runs through every Tekweni engagement.
Credentials and background.
London-based B2B sales consultancy founded by Jonathan, with formal qualifications across business strategy, executive coaching, and change management. The work draws on both lived commercial experience and the disciplines behind it.
Master of Business Administration
· University of Bradford School of Management
The Institute of Sales Professionals
· Fellow
The Association for Coaching
· Fellow
Certified Executive Coach
· Harvard Executive Leadership Coaching
Certified Change Management
· Cambridge Judge Business School
What clients have said.
"Working with Jonathan these past 6 months has been a real pleasure. Focussed, effective, professional and impactful. He has that elusive mix of experience, method and execution that delivers real results. Highly recommended"
Senior Vice President Endava
"One of the wisest, most effective and most inspirational sales leaders I’ve ever met. His impact was profound. We achieved rapid growth and never lost sight of our values despite the frenetic pace. Fans for life."
CEO Board Intelligence
"Quickly made an impact on my personal development and sales ability…there were skills and techniques adopted from these coaching sessions that proved valuable for my career growth."
Sales Manager Q4
"He has been coaching me and the team to adopt a more customer-centric approach, focusing on solutions and value-driven sales instead of transactional methods.
His clear and straightforward guidance, along with practical advice, has enabled the team to implement changes quickly and effectively."
