Jonathan Bouchier

Fractional leadership is often introduced into conversations for the wrong reason. It typically appears framed as a financial alternative, a way to reduce cost, a temporary solution while a permanent hire is delayed, or a pragmatic compromise in uncertain times. That framing is understandable. It is also deeply limiting. The most effective organisations do not use fractional leadership to save money. They use it to multiply capability, accelerate progress and reduce execution risk at...

Curiosity is one of the most powerful skills in any revenue organisation. Yet in almost every sales audit, deal review and leadership session we run, the same pattern appears. Teams believe they are being curious. But client centred curiosity often switches off much earlier than leaders desire. And when curiosity shuts down, so does value creation. Deals stall. Assumptions creep in. Client validation becomes shallow. Stakeholder mapping narrows. Pipeline fiction starts to appear. This is not...

As a Revenue Leader, you’re under pressure: growth targets, hiring challenges, churn risk, market volatility. You can’t control all external factors, but you can control your sales culture. Strategy, technology, product - they shift. People, behaviours, culture - that stays. Investing in culture is not a “nice-to-have.” It’s the most sustainable, controllable lever to drive performance, retain talent, reduce attrition cost, accelerate execution, build trust, and create differentiation. If you...