The Champion Test
Coach or champion? In complex deals, sellers often confuse the two. The Tekweni Champion Test gives you a scored read on your contact in under five minutes. Built for deal-level coaching, not generic sales metrics.
Free · No sign-up · Under 5 minutes
Coach versus champion: the difference is influence, not intent.
Many deals stall or fail because sales teams believe they have more internal support than they actually do. Coaches and champions both appear helpful. Both engage in conversation and provide insight. The difference isn't intent. It's influence.
A Coach
Helpful and accessible.
A coach is someone inside the buying organisation who's willing to help you. They share context, offer advice, and shape your understanding of the account. What they usually don't do is influence the final decision.
A Champion
Uses credibility and political capital.
A champion goes further. A champion is willing to use their credibility and political capital to support your position when you're not in the room. Confusing the two creates false confidence, masks risk, and leads teams to misread where real support exists.
Score your contact.
The Champion Test works through the specific signals that separate genuine champions from coaches. A handful of questions about evidence of internal action: has this person opened doors, flagged risks, taken visible action on your behalf? Each signal scores against the champion profile.
What the score tells you.
If your contact scores as a champion, you have someone advocating for your position when you're not in the room. Trust that and protect the relationship. If they score as a coach, you have someone helpful but not influential. The relationship is still valuable. You just need to manage the deal differently.
If the score is unclear, the most likely answer is coach. Sellers tend to overestimate champion strength. The honest read is usually less optimistic than the gut read. That's why the Champion Test exists.
Can a coach become a champion? Yes, and this is often the goal. Champion creation is partly about earning the right to deeper advocacy through how you handle the opportunity. This is central to how Tekweni approaches enterprise and complex B2B sales coaching. Read more about Tekweni sales performance methodology.
Built for complex B2B deal coaching.
The Champion Test is built for sellers and sales managers working high-value, multi-stakeholder B2B deals. The tool is most useful for complex enterprise sales where false confidence is most costly. If big deals are part of your motion, this test sharpens deal-level coaching. See related B2B revenue performance challenges.
For revenue leaders wanting senior commercial support on the strategic opportunities that matter most, Tekweni offers Fractional Execution Leadership engagements that include direct deal coaching and pursuit support.
Common questions.
Used the test and want to talk a deal through?
If the Champion Test has surfaced a deal you'd like to discuss, the first call is thirty minutes. We work out together what the Vital Few moves are on this opportunity, whether the timing is right, and what shape further support might take.
No deck. No pitch.