GTM Diagnostic
A Full Go-to-Market Assessment for B2B Revenue Leaders
What To Expect
A GTM diagnostic is a structured, in-depth assessment of the key factors that determine how effectively a B2B organisation takes its products and services to market. It covers the full commercial system: strategy and positioning, pipeline and demand generation, sales process and methodology, commercial messaging, team capability, and leadership and management effectiveness.
Tekweni's GTM Diagnostic asks 25 in-depth questions designed for revenue leaders who want more than a directional signal. At the end, your personalised PDF report is generated instantly. It analyses your responses across each dimension, identifies where your go-to-market is performing well, and highlights the areas most likely to be limiting revenue growth.
If your diagnostic results surface challenges you want to address, get in touch.
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Not ready for the full diagnostic? Start with the GTM Health Check
Frequently Asked Questions
What does the GTM Diagnostic cover?
The 25 questions assess six dimensions of go-to-market performance: strategy and market positioning, pipeline generation and demand creation, sales process and qualification, commercial messaging and storytelling, team capability and enablement, and sales leadership and management effectiveness.
How is the GTM Diagnostic different from the GTM Health Check?
The GTM Health Check is a nine-question directional assessment that takes around five minutes. The GTM Diagnostic is a full 25-question assessment that goes deeper into each dimension and produces a personalised PDF report with a detailed analysis of your results. The health check is a useful starting point. The diagnostic is the tool for revenue leaders who want a thorough, actionable picture of their GTM performance.
Who should take the full GTM Diagnostic?
It is designed for CROs, sales directors and senior revenue leaders in B2B organisations who are dealing with a performance challenge and want a structured, evidence-based view of where the gaps are before deciding what to address first.
What does the PDF report include?
The personalised PDF report analyses your responses across all six GTM dimensions. It highlights your strongest areas and the dimensions where your responses indicate the highest risk of underperformance, with a summary of the implications for your revenue performance.
Is the GTM Diagnostic really free?
Yes. No email address, no sign-up, no obligation. Your PDF report is generated instantly at the end of the 25 questions. If the results prompt a conversation with Tekweni, that is your choice to make.